COMPANY
HISTORY & PROFILE
It was back in 1926 that Late
Jadav Prasad Chaliha,freedom-fighter
and a pioneer tea-planter of
Assam, undertook the daunting
task of clearing a densely forested
grant of land locally known as
"Korangani", due to
the abundance of the "Koranga"
tree and refilling the plot with
tea plants. Battling the hardships
of a severe environment and colonial
harassments, his determination
bore fruit and the young plantation
began to flourish.
Between 1953 and 1970, the reins
of administration of the plantations,
which by then included the neighbouring
Azizbagh Tea Estate, fell on the
hands of his wife, late Debabala
Chaliha, whose single handed toil
and devotion established Korangani
Tea Estate as a producer of high
quality teas at the Tea - Auction
Centre at Calcutta.
Two generations later, Korangani
Tea Estate produces about one
million kilograms of tea annually,
while continuing to uphold the
values of quality and consistency.
Under the management of Green Gold (Assam) Pvt. Ltd., with a turnover of over Rs. 11 crore
(2010-11), Korangani Tea was introduced in packaged form in 1994 with its maiden venture at
Maharashtra. In 1997, its products were launched in the North-East through its distribution unit,
DKD Marketing.
“Korangani Tea brand of packaged tea products are now a household name in the major markets of the North-East and parts of Eastern India, having sales of approximately 3,50,000 kilograms annually, with a turnover of Rs. 4.50 crores (2010-11).”
Blending, tasting and packaging
operations are carried out under
the personal supervision of
the management at Korangani
Tea Estate and at the registered-office
of the company at Guwahati,
Assam.
With a home-grown and garden-fresh
source of teas throughout the
season, all products of Korangani
Tea assure the consumer of a
consistently high quality around
the year at market-friendly
prices.
In its continuous endeavour
to expand its territory, Korangani
Tea invites all traders dealing
in quality Fast-Moving-Consumer-Goods
(FMCG) products to offer their
customers the genuine freshness
and flavour of Assam Tea.
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